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News & Press: News

Announcement: New UACPA Logo

Thursday, September 26, 2019   (0 Comments)
Posted by: Amy Spencer
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Today we are excited to announce the new UACPA logo. This announcement comes in conjunction with the Association turning 100 years old in July of 2020. “We are celebrating where we came from and where we are going,” says Susan Speirs, CEO of the UACPA."As the profession has changed, we have outgrown our old logo and are looking to the future as we continue to evolve as a profession."

Over the past year, graphic designer Anita Boeira, has spent hours sketching, tweaking and refining the image while exploring suitable color schemes that best represent the profession in the beehive state. The primary logo comes in three shades of blue, a color that represents authority, trust, loyalty and professionalism. Other colors in the palette include a golden sunset yellow, southern red rocks orange and a fall-leaves burgundy.

The new design offers a cohesive representation of the CPA profession in Utah with bold lines, graphs and blocks and an upward trending line that mimics the Wasatch mountain range. As a state, our profession is strong and united, and we are excited to show that moving forward.

Over the next three months, you will see the green mountain logo phase out as we begin utilizing our new logo.  

We are very proud of our new look and hope you are too. 

Watch these UACPA members share their thoughts on the logo and describe the process in selecting this for our new look.

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