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(16505) That’ll Leave a Mark: Creating a Personal Brand
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In today’s competitive business world, it’s more important than ever to set yourself apart, to differentiate yourself, and to have a “hook". Many times, setting out to be the “green apple in a barrel of red” can be the difference between success and failure. The importance of a personal brand can’t be overstated. This informative session helps you to create brand equity to become the “green apple". This event may be a rebroadcast of a live event and the instructor will be available to answer

10/17/2020
When: 10/17/2020
7:00 AM
Where: Webcast
CPAX
16505:KYTLMCP2
United States
Presenter: Kevin R. Yeanoplos, CPA/ABV, ASA


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Acronym: 16505

CPE:  2

Vendor: CPACrossings

Category:  Personal Development

Level: Basic

Yellow Book? N

Registration Fees:

Members* $79

Non-Members $79

*The Member rate applies to UACPA members and reciprocal state society members. To register online, use the ‘Register’ button above. To register by phone, call the UACPA at 801-466-8022, Monday through Friday, 8am to 4pm.

 

Course Description: 

In today’s competitive business world, it’s more important than ever to set yourself apart, to differentiate yourself, and to have a “hook". Many times, setting out to be the “green apple in a barrel of red” can be the difference between success and failure. The importance of a personal brand can’t be overstated. This informative session helps you to create brand equity to become the “green apple". 

 

This event may be a rebroadcast of a live event and the instructor will be available to answer your questions during the event.

Objectives:

After attending this presentation you will be able to...Recognize the importance of a personal brand Identify how to create your personal brand

Major Topics:

The major topics that will be covered in this course include:Importance of having long-term focusDefinition of a personal brandCharacteristics of a personal brandDefinition and creation of brand equityAdvantages of positive brand equityHow to create brand equity

Designed For:  All working professionals

 

Prerequisite:  None

 

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