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CFO - Planning for the Long Term


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8.00 Credits

Member Price $260.00

Non-Member Price $310.00


This four-topic event focuses on skills that will help you and your organization enhance your planning skills, improve innovation to thrive, provide two newer metrics to improve decision making, and accounting for lean.


Does your business have an effective strategy? If you do - how well has it been implemented? This seminar will focus on developing an effective strategy and more importantly on effectively implementing the strategy so that everyone in the organization, from top to bottom, is aligned and working towards its overall success. Organizations that succeed are not accidents, they are not lucky. Every successful organization plans well and executes their strategic plan well. Come and learn how. Effective strategies to compete in today’s world,Cost leadership, Differentiation, Finding niches, Defining the market properly, Effective market segmentation, Market positioning and targeting, Aligning the organization. How much profit is enough? Answering this question requires an understanding of the true risk involved and what the market requires of investments of similar risk. Learn why GAAP accounting measures can lead you astray when trying to evaluate the true economic performance of an enterprise. The measurement of economic costs and revenues requires the inclusion of opportunity costs that GAAP does not measure. The seminar looks at how this required return is established and provides hands-on guidance on two state of the art techniques for measuring true economic profit. If you are in leadership, or want to be, this seminar will provide practical, new insights. Why EPS, ROS, ROA, and ROCE fail, Why can thinking like an economist be helpful?, What is the cost of capital?, Going beyond the weighted average cost of capital (WACC) to its fundamental principles., The importance of asset utilization, Economic value added as a performance measure, Latest developments in EVA; EVA margin, EVA Momentum and Residual Cash Earnings. Disruptive innovation has ended many businesses and led others to take their place. Learn why previously successful companies failed to innovate. We will discuss the four types of innovation that can lead to success. We will learn why and how our expectations can help or hinder innovation. We will discuss strategies to encourage innovation and how an enterprise can structure its activities to foster innovation. Successful organizations thrive, while organizations that do not innovate are on the path leading elsewhere.Consequences of failing to innovate, What do innovative companies have in common?, Four types of Innovation, Clayton Christensen’s view of innovation, How does accounting impact innovation?, Strategies for successful innovation, Structuring an organization to create and benefit from innovation. The plodding accounting conventions of yesterday can inhibit the quickly adapting operations of today. As business processes become faster, scheduling, inventory management, and data collection must change to reflect your organization’s new reality. This session will help you adapt your accounting methods as the world is changing around you. What are agile' and lean’? How `lean’ is different from traditional practices, Are we doing too much or doing too little? Quantifying the benefits of lean, Practical application of lean concepts in an accounting department, Learn how to see accounting output from the users’ perspective, Gain insights into making your department more efficient, What are the key concepts of lean?, How do they apply to accounting?, Creating a culture of continuous improvement.


At least six (6) months of professional financial statement analysis experience, or at least six (6) credit hours of corporate finance classwork at an accredited university.

Designed For

Corporate Financial Leaders, business owners, Corporate Financial Managers, entrepreneurs, CFOs, CEOs, Controllers, CPAs, accountants, Board members, advisors, consultants, and the professionals who advise them. CPAs in public practice and CPAs in industry.


To go beyond the abstract discussion of strategy, focusing on identifying attackable market segments and aligning the organization for success. : To understand the weaknesses of GAAP as a financial performance measure and to propose alternative approaches. To understand why innovation is vital to long term success and to understand our key role in creating an innovative organization. Determine the needs of those who use financial reports and focus on better metrics that our users can understand and use to make informed business decisions.

Non-Member Price $310.00

Member Price $260.00