National CPA Vision Project |
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The CPA Visioning Process created an unparalleled, nation-wide outreach to all segments of the profession and an opportunity for the profession to speak to itself about its concerns, viewpoints, issues, needs, and hopes for the future. The process brought some surprises and some important insights. CPAs have far more in common than they realized, regardless of the segment in which they practice their profession. The challenges of education, both pre- and post-CPA examination, are the same whether for a sole practitioner or a CFO. Demands to meet public, customer, employer and client needs are founded in the same driving forces across the profession. Visioning is the first step to creating a successful future for the CPA profession. The profession has a unique opportunity to expand the values of the profession into a much wider circle of influence. Capitalizing on the values and competencies that CPAs use to serve the traditional public interest, the profession is refocusing the unique combination of values and competencies into non-traditional areas such as industry, government and education, to serve a world desperate for sound information and judgment. Diversity remains a challenge, but also an opportunity to leverage the 360- degree view of the business and economic marketplace that CPAs serve. The unprecedented pace of change is demanding that the profession step up to the challenges presented by a global business, finance and economic marketplace. No other profession is in a better position to provide meaningful leadership, but it must adopt a visionary perspective to meet these needs. For more resources from the CPA Vision Project please vist the website. There you will find the final report, profiles of CPAs, white papers and more. |
