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Business Writing Series: 10 Principles of Effective Email 4173289A
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A single email can mark the end of a long client relationship, be the beginning of a lawsuit, or initiate a profitable new business deal. Endless email checking drains productivity and ruins focus; effectively managing and sensibly writing emails are core competencies because it is business writing.

7/20/2017
When: 12:00 PM to 2:00 PM
Where: Webcast
CalCPA
4173289A
United States
Presenter: Elizabeth Danziger
Contact: April Deneault
801-466-10204


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Curriculums:   Management Marketing and Practice Development,Young and Emerging Professionals

NASBA Credit Category:  Communications and Marketing

CPE Hours:  2

Description

A single email can mark the end of a long client relationship, be the beginning of a lawsuit, or initiate a profitable new business deal. Endless email checking drains productivity and ruins focus; effectively managing and sensibly writing emails are core competencies because it is business writing. In this session, review ten principles of effective email which include knowing when it is the right medium for the message; writing a smart subject line; knowing that emails are public documents; and having an email strategy. Participants will plan and write a subject line for a work email, adjust the tone of a sample document, and construct strategies to avoid email overload.

Materials are provided as an ebook for this course.



Major Subjects

  • Email
  • Email Tone
  • Business writing

Objectives

  • Write a subject line for an email you need to write soon.
  • Plan an email you need to write soon.
  • Change the tone of a sample email.
  • List strategies that will help you manage email more effectively.
  • Identify issues of confidentiality and privacy when using email in business.
  • Correct grammar errors in sample emails.

Level:  Beginning

Designed For

All CPAs who use email, including new hires, practice development partners, and those in between.

Advanced Prep:

None.

Prerequisite

None.

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