Description 
This presentation provides a concise overview of non-Google search tools, particularly social networking search applications and business databases.  Discover the 99% of the Internet that Google can't "see" and how accountants can use this information to complement the results presented by general-purpose search engines like Google, Bing and Yahoo. The webinar is the first in a two-part series.



Specific topics include:

• Decision engines
• Free magazine subscriptions
• Web archives
• Web alert services
• Social media search tools
• Information "moshpits"
• Business and accounting search
• eMarketplaces
• Events
• Wikis
• Question and answer websites
• Online classifieds

Objectives

• Review a digital archive of the web to see how a particular webpage looked as far back as 1996
• Receive free subscriptions from world renowned business magazines and industry newsletters that typically retail for $100 or more a year each. 
• Create your own custom web alerts system that instantly notifies you when new and relevant information is posted online.
• Gather business intelligence from social platforms -- services people may not think of as search engines but are in fact powerful and underrated web scanning tools.
• Utilize a suite of online background checkers that allow you to collect highly personal information -- age, email address, current physical address, family history, income, home value and much more -- on hundreds of millions of individuals with only one click.
• Access a little-known database of more 100,000 free industry and country-specific market reports authored by in-country business experts.
• Explore the latest reports of the top global professional services firms for free -- reports that cost some clients tens of thousands of dollars each.
• Power search eBay and other online auction and transaction platforms for deals and networking opportunities not listed on Google.

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