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Google is Not Enough For Accountants: Part 1: Social Search - 6140
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This presentation provides a concise overview of non-Google search tools, particularly social networking search applications and business databases. Discover the 99% of the Internet that Google can't "see" and how accountants can use this information to complement the results presented by general-purpose search engines like Google, Bing and Yahoo. The webinar is the first in a two-part series.

12/1/2016
When: 9:00 AM - 11:00 AM
Where: Webinar/Webcast
United States
Contact: April Deneault

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Acronym GN02W2
CPE 2 hours
Category
Technology
Level Overviewed
Vendor Garrett Wasny
Who should attend

CPAs in industry and public accounting who want to explore Google alternatives and the

Prerequisite
None
Fees: Early Bird
Standard
Member N/A
$79
Non-Member: N/A
$79

Description 
This presentation provides a concise overview of non-Google search tools, particularly social networking search applications and business databases.  Discover the 99% of the Internet that Google can't "see" and how accountants can use this information to complement the results presented by general-purpose search engines like Google, Bing and Yahoo. The webinar is the first in a two-part series.



Specific topics include:

  • Decision engines
  • Free magazine subscriptions
  • Web archives
  • Web alert services
  • Social media search tools
  • Information "moshpits"
  • Business and accounting search
  • eMarketplaces
  • Events
  • Wikis
  • Question and answer websites
  • Online classifieds

Objectives

  • Review a digital archive of the web to see how a particular webpage looked as far back as 1996
  • Receive free subscriptions from world renowned business magazines and industry newsletters that typically retail for $100 or more a year each. 
  • Create your own custom web alerts system that instantly notifies you when new and relevant information is posted online.
  • Gather business intelligence from social platforms -- services people may not think of as search engines but are in fact powerful and underrated web scanning tools.
  • Utilize a suite of online background checkers that allow you to collect highly personal information -- age, email address, current physical address, family history, income, home value and much more -- on hundreds of millions of individuals with only one click.
  • Access a little-known database of more 100,000 free industry and country-specific market reports authored by in-country business experts.
  • Explore the latest reports of the top global professional services firms for free -- reports that cost some clients tens of thousands of dollars each.
  • Power search eBay and other online auction and transaction platforms for deals and networking opportunities not listed on Google.

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