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Surgent's Business Writing: Be Clear, Concise and Convincing (BWCC)
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Construct explicit emails and other documents with compelling text and a minimum of words. In this interactive session, you'll practice these skills through a series of challenging exercises.

8/12/2016
When: Friday, August 12, 2016
11:00 AM - 1:00 PM
Where: Webinar/Webcast
United States
Contact: April Deneault
801-466-8022


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Acronym BWCC
CPE 2 hours
Category
Personal Development
Level Basic
Vendor Surgent
Who should attend

All CPAs

Prerequisite
None
Fees: Early Bird
Standard
Member N/A
$89
Non-Member: N/A
$109

The Member rate applies to UACPA members and reciprocal state society members. To register online, use the ‘Register’ button above. To register by phone, call the UACPA at 801.466.8022, Monday through Friday, 8am to 4pm.

Description 
Construct explicit emails and other documents with compelling text and a minimum of words. In this interactive session, you'll practice these skills through a series of challenging exercises.

Major Topics

  • Avoid confusing text
  • Use straightforward versus stuffy language
  • Drop unnecessary words
  • Use compelling verbs
  • Persuade readers by addressing their trigger points

Objectives

  • Apply principles of simplicity to clarify your writing
  • Eliminate unnecessary text without compromising the message
  • Understand how to write from the reader’s perspective

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