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YouTube for Accounting Research and Brand Building (3682)
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The presentation provides a concise overview of YouTube -- a video-sharing service with more than one billion monthly users who watch over six billion hours of video a month and upload 100 hours of video every minute. Discover how accountants can use this platform to boost their research, customer engagement, recruitment, brand building and more.

7/1/2015
When: 07/01/2015
10:00 AM - 12:00 PM
Where: Webcast/Webinar
Presenter: Garrett Wasny, MA, CMC, CITP/FIBP
Contact: April Deneault
801-834-6634

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The presentation provides a concise overview of YouTube --  a video-sharing service with more than one billion monthly users who watch over six billion hours of video a month and upload 100 hours of video every minute.  Discover how accountants can use this platform to boost their research, customer engagement, recruitment, brand building and more.

Objectives:

Upon completion of the course you will have learned how to: Use YouTube as a tool for serious business research and accounting due diligence. Build your own branded YouTube channel. Leverage YouTube to improve recruitment, internal and external communications, and business development.  

Major Subjects:

The major topics that will be covered in the course include: What is YouTube. How leading brands and accounting firms are leveraging YouTube in their operations. Using YouTube for business research and due diligence How to create your own branded YouTube channel. YouTube content creation and enhancement tools. YouTube audience analysis applications. Optimizing your YouTube channel for search engines. Starter YouTube strategy for accountants.


Designed For:

Professional accountants in industry and public accounting who want to use YouTube to improve their communications, recruitment, customer engagement and brand building.

Prerequisite: 

None

Advanced Prep:

None

  

Speaker: Garrett Wasny, MA, CMC, CITP/FIBP

Vendor: Garrett Wasny

Field of Study: Info Tech

Level: Overview

CPE Credit:         2 Hours

Acronym: YA01W2

 

Registration Fees:

$  79

  

Register here


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