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Advanced Googling for Accountants Part II: Google Hacking and Recon (3654)
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Part II of the three-part Advanced Googling for Accountants series reveals how to “hack” Google and unlock hidden online intelligence. You’ll learn advanced search techniques and commands that take you deep into Google’s darkest corners and reveal buried Google information that most users completely miss and don’t even know exists.

7/20/2015
When: 7/20/2015
10:00 AM - 12:00 PM
Where: Webcast/Webinar
Presenter: Garrett Wasny, MA, CMC, CITP/FIBP
Contact: April Deneault
801-834-6634

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Part II of the three-part Advanced Googling for Accountants series reveals how to “hack” Google and unlock hidden online intelligence.  You’ll learn advanced search techniques and commands that take you deep into Google’s darkest corners and reveal buried Google information that most users completely miss and don’t even know exists.
 

Objectives:

Upon completion of this course you will have learned how to: Compose search strings to gather the most relevant and accurate online information. Add contextual words to boost time, geographical and industry relevancy. Target your searches to specific phrases, domains and file types. Focus your Google searches to single, specific websites. Uncover hidden website connections and elements that most people overlook. Blend different filters and techniques together to create search string “cocktails” that generate an extra boost of relevancy not possible using individual commands. Use different descriptions, synonyms, spellings and word order in your search strings to generate fresh and relevant results. Use “phrasal synonymy” to search for two phrases simultaneously. Remove invasive “noise” and “static” in your search results and amplify the accuracy “signal.” Use the powerful “control F technique” – a simple command unknown to 90% of users but cuts search time by 12%. Use keyword brainstorming tools to break out of keyword ruts and expand your awareness of different options, channels and verbiage to explore any topic. Improve your fact checking by deploying semantic “baggage” filters and URL “signaling” techniques to cut through bias and misinformation. Determine source credibility by using the quick ABC Method to test the accuracy and authenticity of any website. Use wildcard strategies that instruct Google to fill in the blanks and find missing information. Tinker with the “start in the weeds” strategy and other alternative methods of interpreting the Google search results page. Utilize “black hat” searching techniques to snoop for “data leakage” and dig up confidential and personal information on Google. Deploy “peripheral searching” techniques to search offline in the “real world” and complement your online Google searches. Keep up to date on the latest Google search news and monitor how their online discovery tools evolve.


 

Major Subjects:

The major topics that will be covered in this course include:

 The Control F Technique

 The Google Playground

 Google Tagging

 Google Filtering

 Semantic Improv

 The Algorithm of You
  

 

Designed For:

Practitioners at all levels who want to improve their Google search skills and deepen their understanding of how to use the service.

 

Prerequisite: 

None

 

Advanced Prep:

None

  

Speaker: Garrett Wasny, MA, CMC, CITP/FIBP

Vendor:  Garrett Wasny

Field of Study:  Info Tech

Level:  Basic

CPE Credit:  2 Hours

Acronym:   AG02W2

 

Registration Fees:

$79

  

Register here


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