A poorly written email can mark the end of a long business relationship or the beginning of a lawsuit. Learn 10 key principles of smart email writing that will make you a more effective email user. Topics include crafting a powerful subject line, conveying your points clearly and controlling the tone of your message. We'll also discuss how to carve out specific times in your day to check email, rather than jump at every push notification, to make your day more productive.
Determine how to write subject lines and emails that recipients will open, read and understand.
Identify ways to avoid being overwhelmed by checking and sending email.
Identify appropriate uses of email as a business tool.
Recognize issues of confidentiality and privacy in email.
When to use email and when to use the phone
Powerful subject lines
No privacy in emails
Tone of message
Writing clearly and correctly
Forwarding emails appropriately
Limiting email checking
CPAs who use email in their daily interactions with clients, colleagues and staff members.
A basic understanding of how and when to use email in a business context.
Advanced Prep: None
Speaker: Elizabeth Danziger
Field of Study: Management
CPE Credit: 2 hours
Meet the Speaker:
Elizabeth Brenner Danziger, founder of Worktalk Communications Consulting, enables people to achieve success through better writing. Improved writing means greater productivity, better customer service, quicker adoption of internal initiatives, fewer misunderstandings, faster completion of key work and enhanced relationships. Ms. Danziger has trained businesspeople throughout the U.S. and has worked with executives from many major corporations. She brings 28 years of experience to her work. Danziger's clients include a wide range of businesses, including professional service firms such as Sullivan and Cromwell; Nixon Peabody; Ernst and Young; PragerMetis; RBZ; CohnReznick; Miller, Kaplan, Arase and others. Ms. Danziger's clients develop a keen insight into their product or service and see how to convey their message clearly. They learn techniques that help them build more powerful relationships through the written word. In addition, they learn practical ways to get to the point and write successfully. In email seminars, participants master three elements of effective email: clear writing, good judgment and efficient productivity. Ms. Danziger received her B.A. from Pomona College in Claremont, California and holds a Certificate of Executive Education from the UCLA Anderson School of Business. She has written four books, the most recent of which is Get to the Point!, which was originally published by Random House and is now in its second edition. Her work has been published throughout the world.